What Is a Creator Revenue Split?
A creator revenue split is the percentage of earnings a platform passes to creators — e.g. 90/10 means the creator keeps 90%. How splits work and what to compare.
Short answer: A creator revenue split is the percentage of earnings a platform passes to the creator. 90/10 means you keep 90% — the highest commonly offered founding rate in webcomics, and the rate Inkkes locks for early creators.
How do you read a split like 90/10?
The first number is always the creator's share. So 90/10 means 90 cents of every dollar (or 9 InkDrop of every 10) goes to the creator, and 10 goes to the platform for hosting, payments, and operations.
What splits are typical?
| Channel | Typical creator share |
|---|---|
| Inkkes founding rate | 90% |
| Creator memberships | ~88–92% before payment fees |
| Direct donations | ~100% minus payment fees |
| App-store distribution | ~70% minus the platform's own cut |
| Traditional print | 8–15% |
What matters more than the headline number?
Lock-in (can it change later?), gross vs net calculation, payout minimums and schedules, and copyright ownership. A 90% split on work you no longer own is worth less than it looks — which is why Inkkes pairs its 90/10 with 100% creator copyright retention.
Common Questions
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